Module 4 – Marketing & the POPI Act



Digital marketing trends quite often shape today’s media landscape.

Although companies need to reach out to their clients as well as generate new clients. The POPI Act provides clear guidelines as to what companies can and cannot do under the data privacy legislation. To achieve this balance, it is critical for marketers to understand the parameters that the POPI Act has outlined and how to adapt marketing practices or review them within the new legal context.

Let’s begin Module 4 and learn how companies must adapt their marketing practices with regards to internal marketing and communications, digital marketing, exhibitions and marketing campaigns, customer relations, etc.